CALUDA STUDIO

CALUDA - Communication Studio Caluda is a portuguese word (interjection) to impose silence in a verbally kind/gentle way, like "zip it", instead of "shut up". Silence is used as total communication, in reference to non-verbal communication. The black color is also a sign of absence, in this case, noise. The typography is called Fuji Sans from Pangram foundry and has suffered some minor tweaks.

Kerning - manual adjustment of the distance/space between characters, method to make the typography visually balanced and pleasant.
Brand design by: Pedro Almeida
Contact: pedro.workdesign@gmail.com
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