Helica. Branding

A helical pile is an extendable deep foundation system with helical bearing plates welded to a central steel shaft. Helica. is the first brand in Portugal providing this construction foundation system. Challenge: Communicate the products functionality and operational areas through an easy, understandable and appealing visual language system. References:

The graphical representation of the helical pile/pipe suggests rotational movement, high-tech and engineering.

The modern and simple wordmark communicates commitment, balance and confidence.

Various symbols were developed from the silent letter "H", as a way to communicate operational areas/places, always keeping the resemblace of the letter "H".